WordPress
Website Design!

Basic features include:

• Responsive Design – Ensure that your website can resize to any device that it is displayed on. For example, if a mobile user logs on to your website, it must resize to fit on the mobile screen. The same goes for tablets and laptops. 
• Logo and easy navigation (The company logo and website menu navigation displayed at the top of each page and links to each page or section of the website.) 
• Basic Search bar/ button ( used to search your website in the case that the site is large and a user would like to find specific content.)
• Social media linking – Social media buttons throughout your website that promotes social media sharing or following. 
• Call to action – A call to action in the top section of your home page that prompts the potential client to take action or interact with your website. For instance, it could be a message followed by a “Buy Now!” Or “See our latest specials!” prompt.
• Images features –  Images used to visually entice or better explain content displayed in Hero sections as background images or simple galleries are usually part of a basic web page set up. More advance image features include flip boxes, testimonial client pictures, blog post image links, team images biographies or introduction and, the list goes on and on. 
• Internal linking sections – this is used on a page to link to other pages or content on your site. Good examples of this are the latest blog post section or services section on a home page that can link to a blog article or a full overview of the services offered.
• Client Testimonials – You can opt to have client testimonials on your home page to validate the service that you provide.
• Contact Form – A simple contact form is a basic feature of most websites that allows the user to submit a request to the company to make contact or answer a query. 
• Basic SEO Setup (Google Analytics & Google Search Console) – These platforms are used to monitor your website performance and submit your site map to the Google search engine. You can also request that your site be loaded and set up on Bing, Firefox, Yahoo and any other search engine your heart desires. Google is usually part of a basic web page setup.  And setting up each pages based around keywords and key phrases that you want the web page to rank for on search engines.
• Google Maps  – Google map integration helps with SEO and is a great way to help clients find your business.
• Website Footer – The footer of the website should always link to terms and conditions and a privacy policy to protect the company legally. As well as display the company copywrites to protect the information on the site.
• CMS – (Content management system) To ensure it is easy for you to update your website if you do not have a website maintenance plan in place or coding knowledge. Popular CMS platforms include WordPress, Drupal, Joomla, Wix, Squarespace and Shopify.
• Page Builder – A page builder is ideal to use when you do not have coding knowledge and, you want to update and maintain your website yourself after the initial set-up. It will help you visually add content or update content with pre-coded widgets. Giving you the freedom to change or add elements to your website.
• Website Optimisation – This term refers to speeding up your website and making it load as fast as possible when loading on a users device. A web developer will increase the web sites’ delivery speed to the end-user by optimising your website images by loading images in the correct size and format. The developer will also enable compersion, minify CSS, Javascript and HTML. While reducing redirects and leveraging browser caching to set “expires” headers and, improve server response time where possible. As well as, use a content distribution network (CDN) to display your website faster to the end-user.
• Security – Always ensure that you have a secure site by requesting that your developer include security measures such as, password protection, username protection, brute force protection, ensures that all code that can be used to hack your site is not accessible and an SSL certificate is installed as  part of your website build.

• Action Buttons – This includes, click to call, SMS, WhatsApp, Skype, Waze and different ways to directly connect with your business through the above-mentioned platforms.
• Chatbot – These are automated programs that simulate a human conversation with a user on your website through a messaging window. Chatbots get used to answer less complicated client queries where there is relevant information available on your website on the topic of the query. The Chatbot then uses the information to auto-generate an answer. If the Chatbot fails to assist the user,  the user would be put through to a human agent in your company for further assistance. 
• Subscriber Opt-in – This is a form on your website that prompts users to sign up for newsletters and promotional materials.
• FQA – A section on your web page dedicated to answering questions that are frequently asked.
• Media – Add video content to your site to improve your SERP(Search Engen Ranking Position) rankings, this will help your site move to page 1 of Google search if done correctly.
• Advanced Search Functionality – Let your user search by categories, products, date ranges, price ranges and more. This is also part of an e-commerce site or a membership site.
• User Registration – Have your user login to your site to see content only available to registered users.
• Shopping Cart & Wish List – Add items to a cart or wish list for check out or future check out.
• Payment Gateway – Integrate payment platforms like Payfast, PayPal, PayGate and many other with your website to accept online payments.
• Booking Request – Have clients book hotel rooms, meeting equipment or different service through your website and manage it all online.

Of course, there are many more advanced features and functionality that you can add to your site, the above mentioned are only a few of the popular ones.